Appeals 2018





Money for Madagascar aims to enable Malagasy people to reduce poverty and     protect the environment through sustainable, community-led initiatives.
Money for Madagascar (MfM) is a UK registered charity, founded in 1986 by Swansea Quakers. This year we are celebrating 200 years of friendship between the UK and Madagascar - 200 years of dedicated British and Malagasy people working together to support health, education and conservation in Madagascar.  We would like to invite you to continue this tradition by supporting the work of Money for Madagascar. Please consider running a special collection or a fundraising event in support of our work.  Feel free to use this poster for your appeal. If you need further information for fundraising please check our website and blog or email us on Please remember our cards, calendars and alternative gifts can be purchased from our website shop or by using our paper brochure.
Appeal for Money for Madagascar
85% of the people in Madagascar survive on less than a dollar a day, and 50% suffer from hunger and malnutrition. With half the population under 18 years of age, there are increasingly more mouths to feed which puts pressure on Madagascar’s natural resources such as water, food, land and forests. Half of Madagascar’s forests have been destroyed in the last 50 years.  We believe the quest for sustainable, resilient livelihoods for the Malagasy population is inseparable from the need to protect Madagascar’s flora and fauna. This is the context and constant challenge of MfM’s work.
Natural disasters and climate change are now a serious threat to fragile Madagascar. In 2017 almost 1 million Malagasy people were brought to the brink of famine by the El Niño drought. Madagascar is hit by cyclones every year. Ravaging winds and floods destroy  homes, crops and livelihoods.
MfM is working with vulnerable communities to help them build resilient livelihoods. Forest communities are uniting to  protect and even replant their unique rainforests. This can be win-win for the wildlife and the farmers, as reforestation restores habitats for endangered animals like lemurs and reforestation restores topsoil needed to produce food and craft materials. MfM believes in working with communities over the long-term, helping them to adapt and grow stronger. In response to natural disasters and climate change, emergency relief is followed by longer-term programmes to help communities build their resilience and restore their environment.
As well as supporting farmers and forest communities MfM has a particular concern with helping Madagascar's most vulnerable    children.  We do this through two programmes, one that supports centres for destitute and homeless children in and around the capital; and another that focusses on improving conditions in isolated rural primary schools.  In all the communities where MfM works we believe in sticking with people for the long-term. Sharing the struggles and successes…. working together for a brighter future.   Please help us to raise funds to continue our vital work. Here are some examples of projects that you could help us with:
With ‘Association Mitsinjo’ we are saving endemic lemur species from extinction by replanting the rainforest. Planting wild-life corridors around the Andasibe National Park will provide endangered lemur populations with access to new territory.   Using up to 60 different varieties of endemic tree we aim to plant 20,000 trees this year, working towards a goal of restoring 290 hectares of primary forest. By investing in environmental educational and community livelihood activities we help to protect the trees long-term.
£100 could cultivate, plant, maintain protect 20 rainforest trees.  
MfM’s ‘Education for Life’ Programme offers children in remote rural areas the chance to access a decent education by tackling  key obstacles to educational success in Madagascar. Providing teacher training & resources; improving health, sanitation, nutrition; and developing sustainable income generating activities are key elements of the programme:
£60 could buy seeds and tools to start a kitchen garden to provide food for a school canteen.
£2200 could buy a school water pump giving children access to safe clean water.
In 2017 Madagascar’s subsistence farmers were devastated by drought followed by cyclone and flooding. Local NGO WTDM is working with MfM to help farming communities on the outskirts of the capital to rebuild their livelihoods. WTDM is helping families to increase their resilience to climatic extremes by encouraging them to diversify their livelihoods and adopt a range of sustainable, adapted agricultural techniques:
£120 could pay for one family to receive training and materials to switch to climate-resilient agricultural practices.

To make a donation please give to your local collection or donate direct to MfM online or by cheque.
Donate online at
Please make cheques payable to ‘Money for Madagascar’ and send to MFM, LANGTHWAITE HOUSE, LANCASTER, LA2 9EB, UK.